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Kit watch: Trainers being worn at the London Olympics and on the streets
adiZero Primeknit – new adidas limited edition running shoe launch – FLUX MAGAZINE
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Adidas running hi-res stock photography and images - Alamy
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7 best Adidas running shoes in 2023: Tried & tested
How Nike cornered the running shoe market | CNN
Nike Runners Trounce Competitors at Tokyo Olympics With New Shoe Tech
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British Olympic Association announce extension of partnership with Adidas until 2024
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Tigist Assefa and her £400 single-use Adidas super shoe rocks marathon world
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100m in sponsorship – and the Olympics have Adidas written all over them | The Independent | The Independent
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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Do Nike's New Shoes Give Runners an Unfair Advantage? - The New York Times
The Sneaker Wars Part 6: Bob Beamon and Yet Another Sneaker Switcheroo – The Olympians
The super shoes that changed athletics
Runners wearing Nike 'super shoes' dominated in the Olympics, taking more than 60% of podium spots | Business Insider India
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Technological doping: The science of why Nike Alphaflys were banned from the Tokyo Olympics - BBC Science Focus Magazine
